Different Prices for Different Customers in WooCommerce: Complete Guide
Every customer group has different purchasing behavior, budget, and needs. In 2025, online stores continuously look for ways to provide users a personalized shopping experience, and creating role-based pricing is one of them. Offering different prices for different customers not only imporve your sales but also builds better relationships with your customers and persuade them to return to your store more often.
By adding WooCommerce multiple prices per product or role, you can create a smart strategy that is commonly used for retailers, wholesalers, or paid members. Shop managers can simply display different prices for the same product depending on the user role and easily manage bulk pricing, add exclusive discounts, and create an entire personalized shopping experience all in one go.
In this guide, we will list some benefits, strategies, and practical methods to use role-based pricing in WooCommerce.
What is WooCommerce Dynamic Pricing?
Dynamic pricing in WooCommerce allows you to add different rates for specific customers or user roles. It can be dependent upon specific product types, purchase quantity, or cart value.
For example, you can add low pricing criteria for wholesalers or retailers as they purchase in bulk or offer exclusive discounts to paid members of your store.
This approach lets you offer different prices according to user needs and purchasing behaviour. By adding custom pricing, whether they are for wholesalers, regular, or new buyers, you can improve customer satisfaction and add a unique shopping experience as compared to your competitors.
Why You Need to Offer Different Prices for Different Customers?
Here are some benefits of adding different prices for different users in WooCommerce:
a. Increases Customer Satisfaction
By adding WooCommerce dynamic pricing methods, you can offer exclusive discounts for specific user roles and improve overall customer satisfaction.
b. Improves Overall Sales
By offering WooCommerce dynamic pricing solution, you can allow customers to make quick purchase decisions, which, ultimately, leads to higher sales rate and customer engagement.
c. Optimizes Pricing Strategy
If you want to align your pricing strategy based on different customer segments, then WooCommerce custom pricing feature is the only method. It divides your items and prices according to users and helps you maintain the entire pricing criteria with ease.
d. Manages Inventory
You can add low prices for slow-moving items and target specific audience, which ultimately helps you clear out excess stock and manage your inventory effectively.
e. Boost Conversions
Custom prices offer users a personalized shopping experience, which helps them make quick purchase decisions and leads towards a higher conversion rate.
f. Persuade Customers to Return
Different pricing criteria provide users the convenience to shop under a specific budget and encourage them to return for future purchases.
g. Encourage Bulk Purchases
If you add low prices for wholesalers, they would prefer buying in bulk, as it becomes a cost-effective solution for them.
How to Set Up WooCommerce Multiple Prices Per Product
WooCommerce, by default, does not provide you the functionality of configuring custom prices. To add this method to your store, you can use WooCommerce extension that is reliable and supports dynamic or role-based pricing. By using a plugin, you can create flexible pricing rules and offer multiple prices for desired products and categories.
Method 1: By Adding a Plugin
Here, as an example, we are using Addify’s Role-Based Pricing for WooCommerce Extension to help you understand some related features and a quick overview on adding this plugin:
WooCommerce Role-Based Pricing
The extension allows you to set prices of different items according to desired user roles and specific customers. You can add a fixed or a percentage amount for each user role, depending on your pricing criteria. The tool provides you a product-level setting from which you can change prices of individual items easily and add a minimum or maximum order quantity limits. You can also replace “Add-to-Cart” button with any custom text or a link, making the entire shopping experience more personalized for your customers.
Setting Up Different Prices for Different Customers in WooCommerce ( in Bulk )
Install the extension and go to WP Admin Panel > Role-based Pricing. Here, you can create rules and set prices of multiple products and categories in bulk for specific user roles and customers.
- Add Rule Title: Create a unique rule title
- Rule Priority: Add any number between 0 to 100 to make it a rule priority
- Apply on All Products: Either choose to apply this rule to all products or disable the option to apply different prices only for selected items
- Select Products: Add products for the rule
- Select Categories: Select specific categories on which you want to enable role-based pricing rule
User Role-Based Pricing
- User Role: Select specific user roles from the table
- Adjustment Type: You can choose from four different price adjustment types:
- Fixed Price
- Fixed Increase
- Fixed Decrease
- Percentage Increase
- Percentage Decrease
- Value: Add a custom value for the particular user role
- Min Qty: Enter minimum order quantity for the user
- Max Qty: Add maximum order quantity
- Replace Original Price: Enable the option if you want to replace original price of selected items according to the adjustment type selected above.
Save the settings, and now you have enabled WooCommerce dynamic pricing feature on your store. Now selected customers can see different rates while others can shop at original rates.
Method 2: By Coding
Another method to install this feature is by custom coding. This approach offers more control, and you can add as many customizations as you want. It may require some extra effort, time, and technical knowledge, yet the outcomes will be according to your preferences.
Best Strategies to Utilize WooCommerce Dynamic Pricing Solution
Here are practical examples that can help you apply WooCommerce multiple prices per product effectively:
1. First Time Buyers Discount
Add special discounts for guest customers and encourage them to return to your store frequently.
2. Wholesale Pricing
You can add low prices for customers buying in bulk, such as wholesalers or retailers. This will allow them to shop from your store more often.
3. Exclusive Membership Offers
You can reward paid members with exclusive offers, encouraging them to stay engaged with your store and build long-term connection through repeat purchases.
4. Seasonal Sale Deals
Holiday seasons like New Year or Christmas are perfect for applying role-based pricing to target specific customer groups and increase sales during peak shopping season.
5. Location-based Pricing
Shop managers can set different prices for customers living across different regions. In this way, you can add specific pricing and attract customers around the globe.
6. Price Visibility Limit
Make your store exclusive by restricting price visibility only for specific members, and create curiosity for the users to inquire about the items.
Conclusion
Using this guide, you can easily set up different prices for different customers in WooCommerce. By implementing thoughtful strategies, you can optimize your entire pricing criteria and offer your customers a personalized shopping experience. Whether you use an extension or add it through custom code, the results remain same, which is provding flexibility to your customers. So, make sure to select a reliable option that suits your store’s needs.
Frequently Asked Questions
Q1. What is WooCommerce dynamic pricing?
Dynamic pricing in WooCommerce allows shop managers to configure different prices for different types of user roles. It personalizes the entire shopping experience and allows customers to shop within their preferred budget.
Q2. How to add different prices for different users in WooCommerce?
To add WooCommerce multiple prices per product, you can use Addify’s role-based pricing extension. It allows you to add multiple rates for specific products and categories.
Q3. Is it necessary to change prices per product in WooCommerce?
No, it’s not quite necessary to add this feature yet, it optimizes your pricing strategy and divides your customers into different segments, giving them the convenience to shop according to their budget and needs
Q4. Can I apply discounts for specific customers or user roles in WooCommerce?
Yes, by using Addify’s role-based pricing for WooCommerce extension, you can add fixed or percentage discounts for specific customers and user roles. Moreover, you can restrict the users by adding minimum and maximum order quantity ranges.
Q5. Why should I add WooCommerce multiple prices per product?
WooCommerce different prices for users helps store owners to design their pricing strategy according to various customer types and offer a personalized shopping experience that keeps users engaged and improves overall sales.