How to Use WooCommerce Size Charts to Reduce Returns and Exchanges 

Size charts are helpful tools to find the right fit for a product. Whether it is a shirt or a pair of trousers, a customer can easily find the right size and buy a product confidently if they are provided with the right chart. 

In this article, we will explore easy ways to use a size chart for woocommerce and how it can be optimized to reduce returns. 

Number of Returns Due to Wrong Sizes

Incorrect sizing is a major contributor to fashion returns, with sizing and fit issues accounting for over half of all returns (Forbes). Additionally, the common practice of purchasing items in multiple sizes to find the right fit further adds to this problem.

The high return rate significantly impacts retailers’ profitability. According to Optoro, the combined costs of shipping, processing, and restocking returns can reach about 66% of the product’s price.

In 2023, the National Retail Federation reported that retailers processed $743 billion in returns, nearly 15% of total retail sales. 

These issues can be resolved if the right sizing strategy is used across the store. For WooCommerce store owners, there are a range of flexible options for adding size charts. You can opt for a size chart plugin for WooCommerce or add the feature programmatically. Refer to our guide on adding a size chart to your WooCommerce store for details. 

Reduce Returns With WooCommerce Size Charts – 7 Ways

As you add a size chart to your store, below are 7 best practices for optimizing these charts to minimize product returns:

• Display accurate measurements
• Cater to a broader audience
• Offer recommendations for sizes
• Explain sizes through visuals
• Add descriptions along with numbers 
• Customize size charts for different products
• Maintain a mobile-responsive size chart

Now we will discuss each of the above methods to reduce product returns, one by one. 

1. Display Accurate Measurements

Ensure accurate measurements by using standard units like inches or centimeters, allowing customers to choose their preferred unit. Specify key measurements for different products, such as chest, waist, hips, and length for clothing, and foot length, width, and calf circumference for footwear. Offering these precise details helps customers make informed decisions, ultimately reducing the chances of returns.

2. Cater to a Broader Audience

You can address the variations in sizing across different brands with size conversion charts. Since a medium in one brand might be a large size in another, and sizes can differ across countries, it is wise to provide conversion charts to both local and customers abroad. 

Use standard measurements familiar to your audience, and include conversions for regions like the US, UK, and EU. This approach reduces confusion and ensures customers from different regions can confidently select the correct size. Consider adding a conversion tool or chart to your size guide for global accessibility.

3. Offer Recommendations for Sizes

Offering customers AI-powered fit recommendations can help minimize returns. By entering details like age, weight, and height, customers receive accurate size recommendations. 

Amazon, for instance, uses an AI assistant to address the challenges of sizing. Their tool compares size differences between brands and incorporates customer reviews and past fit preferences to suggest the most suitable size for each shopper.

4. Explain Sizes Through Visuals

Use visual aids like diagrams or images to simplify the measurement process and reduce sizing mistakes. Clearly show where and how to measure, such as highlighting the chest, waist, hips, and inseam. Including high-quality images of models with their measurements can offer a practical reference.

You should provide a detailed visual guide that demonstrates how to take accurate measurements. Use diagrams to clarify whether to measure the waist above or below the crotch and where to place the tape measure. This prevents common errors and helps customers measure themselves correctly. 

5. Add Descriptions Along with Numbers

Go beyond just providing numbers by describing how the clothing or footwear fits. Mention whether it’s a slim fit, regular, or wide fit to help customers better visualize the product. Also, clarify if the product is designed for specific body types, like tall, petite, or short figures. 

Additionally, explain if the item runs true to size, runs small, or has a relaxed fit, and include details about the fabric and its stretchability, as these factors can influence the overall fit.

6. Customize size charts for different products

Customize size charts based on product types to enhance the customer experience. While a generic size chart might be quicker to create, it often doesn’t address the specific needs of different products. 

For example, customers shopping for trousers may struggle with a one-size-fits-all chart. Instead, use product-specific size charts for clarity and relevance. Provide detailed information tailored to each product type and, if needed, organize charts into segments. 

To generate unique size charts, you can try out the size chart for WooCommerce plugin. With the tool, you can create size charts within minutes, add a description to each chart, and even display different charts for different countries. 

7. Maintain a Mobile-Responsive Size Chart

Since most online buyers use mobile devices, it’s crucial to ensure your size chart is mobile-responsive. Many retailers overlook this, even if their website is mobile-friendly. 

Ensure that the size chart displays properly and is easily accessible on mobile devices. This way, you can avoid frustrating customers and help them find the right size without struggling on their phones. 

Conclusion

In this article, we discussed 7 tips to keep in mind as you add size chart woocommerce to your store. We talked about how the chart needs to be tailored for each unique product and why it matters to use visuals to engage the audience. 

We recommend you explore each of the above tips to better utilize the product size chart for woocommerce. For more content on ecommerce, plugins, web tools, and best practices, visit Koala Apps.