How to Add WooCommerce Push Notifications for Event and Promotion Alerts

by Trevor

Ever wondered how you can keep your customers constantly engaged and informed about your latest sales and events? Adding WooCommerce push notification by koala Apps might be the perfect solution.

Push notifications are a powerful tool that can help you instantly reach your customers with timely updates, special offers, and important announcements. In this guide, we’ll show you how to set up WooCommerce order push notifications to ensure your promotions and event alerts never go unnoticed.

What Are Push Notifications?

Push notifications are brief, attention-grabbing messages sent directly to users’ devices, such as smartphones, tablets, or desktop computers, bypassing the crowded email inboxes and social media feeds. They can pop up on the device’s screen even if the user isn’t currently on your website or using your mobile app.

Push notifications serve multiple purposes, including:

Delivering news updates
Promoting special offers
Reminding users of abandoned shopping carts
Providing valuable information

A typical push notification includes:

Title: A summary of the content
Message: The main content of the notification
(Optional) Image: An image to make the notification more appealing
Call to Action (CTA) Button: A prompt, encouraging users to take a specific action (e.g., visiting your website, making a purchase, or reading an article)
Destination URL: A link users can click on to go to a specific webpage

Why Send Push Notifications from WooCommerce?

Push notifications provide a direct line to your customers, which makes them a powerful tool for engagement. They cut through the noise of crowded inboxes, messy social feeds, and cluttered search engine results pages (SERPs), resulting in high visibility and engagement rates.

Push notifications are beneficial for all types of businesses, especially eCommerce. Here are some examples of how they can be used:

Promoting Sales or Events: Announce limited-time offers and special events.
Product Restock Alerts: Inform customers when their desired products are back in stock.
Behavior-Based Reminders: Encourage users to complete their purchases by reminding them of abandoned carts.

You can also customize notifications based on user behavior, personalizing messages to match individual shopping habits and preferences, which can lead to higher conversion rates.

Sending WooCommerce Push Notifications

Setting up WooCommerce push notifications is straightforward and begins with selecting the right tools. One effective option is the WooCommerce Order Push Notification by KoalaApps.

Implementing WooCommerce Order Push Notification

Push Notifications for WooCommerce plugin allows you to highlight your active promotions, sales, announcements, social links, testimonials, recent orders, and offer discount coupons. Notifications are triggered based on user roles, country, page, product, or the category a visitor is currently viewing. This is an excellent way to boost user engagement and drive traffic back to your store.

Key Features:

Choose from more than 6 types of notifications
Display notifications based on the user’s role
Trigger notifications based on the product, page, or category a visitor is viewing
Show notifications based on the visitor’s country
Send notifications for specific products, categories, tags, and pages
Option to hide push notifications on mobile devices
Choose from six default positions for notifications
Set notifications to hide after a certain time or allow customers to close them manually
Enable delayed display for multiple notifications
Set a maximum number of notifications per page
Enhance notifications with sound effects
Choose from four different animated notification effects

Pricing:

$4.09/month
$49/annually

Now, let’s move on to the specific steps you need to take to start sending push notifications from your WooCommerce store.

Step 1. Installation

Download the plugin .zip file from your WooCommerce account.
Navigate to your WordPress Admin dashboard.
Go to Plugins > Add New > Upload Plugin.
Click on Choose File and select the downloaded .zip file.
Click on Install Now.
Once the installation is complete, click on Activate Plugin.

Step 2. Setup and Configuration

From the WordPress Admin dashboard, go to WooCommerce > Push Notifications to access the plugin settings.

Step 3. Create and Add a New Notification

Click on Add New Notification.

Customize the notification using the following options:

Custom Message Text: Enter the text you want to display in the notification.
Activate Notification: Enable or disable the notification.
User Roles: Select specific user roles to display the message to, or leave it empty to show to all user roles.
Pages: Enable or disable the notification for all or specific pages.
Products, Categories, Tags: Show notifications for specific products, categories, or tags.
Countries: Show or hide the notification for specific countries.
Notification Type: Choose the type of notification.
Sound: Enable sound and select from three predefined tones.
Placement: Set the notification’s position from six available options.
Animation: Select a popup animation for the notification.
Mobile Devices: Option to hide the notification on mobile devices.
Verified Badge: Show or hide a verified badge on the notification popup.

Step 4. Choose a Notification Type

You can choose from the 8 different notification types:

Simple: Highlight current sales and promotions.
Email Form: Allow customers to enter their email to subscribe to newsletters and sales alerts.
Coupon Code: Display a coupon code to offer discounts and encourage orders.
Testimonials: Show customer testimonials to build trust.
Real Order: Display notifications of recent orders.
Dummy Order: Show random sales notifications by specifying product names and countries.
Social Links: Redirect customers to your social media channels.
Counter: Display a counter to create a sense of urgency.

Step 5. Configure General Settings for Push Notifications

General Settings: Access general settings from WooCommerce > Settings > Push Notification.

Configure the following:

Hide Notifications: Choose to hide notifications after a set duration or require customers to close them manually.
Notification Delay: Set a delay time for the next notification after the previous one is closed.
Maximum Notifications: Set the maximum number of notifications displayed per page.

Benefits of WooCommerce Push Notifications

Some of the most powerful benefits of using the push notification WooCommerce are mentioned here:

Promotion of Sales or Special Events

Push notifications are perfect for promoting time-sensitive deals and special events. With a quick notification, you can alert your customers to flash sales, exclusive offers, or upcoming events.

Alerts About Product Restocks

Notify your customers the moment their favorite products are back in stock. This can drive immediate sales and enhance customer satisfaction.

Behaviorally Triggered Reminders

Behaviorally triggered reminders, such as abandoned cart notifications, can prompt users to complete their purchases, which significantly reduces cart abandonment rates.

Customized Messaging for Higher Conversion Rates

Segment your notifications based on user behavior, shopping habits, and preferences. This personalized approach can lead to even higher conversion rates.

Send WooCommerce Push Notifications Today!

WooCommerce push notifications offer a powerful way to engage with your customers, drive sales, and boost your eCommerce success. By following the steps and best practices outlined in this article, you can harness the full potential of push notifications for your WooCommerce store.

FAQs

Q1. How do I set up push notifications in WooCommerce?

Ans. To set up push notifications in WooCommerce, install a WooCommerce Push Order Notification plugin by KoalaApps, configure your settings, and create your first notification.

Q2. Can I send personalized push notifications?

Ans. Yes, you can segment your audience and personalize your messages based on user behavior and preferences.

Q3. How often should I send push notifications?

Ans. The frequency of push notifications depends on your audience and content. Avoid sending too many notifications to prevent fatigue.

Q4. What are the best practices for push notification WooCommerce?

Ans. Some of the best practices include but are not limited to avoiding notification fatigue, ensuring relevance and value, and lastly, testing and optimizing these notifications.

Q5. What are the advanced strategies for using push notifications for WooCommerce?Ans. You can use push notifications for abandoned cart recovery, suggest related products or upsell higher-value items, geo-targeting to send location-specific offers, and personalize notifications based on preferences and behavior.