How to Optimize WooCommerce Ajax Search in 7 Simple Steps
Most customers nowadays use a store’s search option to find the right products. Whether they are exploring the catalog or looking for a specific item, search bars are handy tools that customers absolutely love.
As a store owner, if you are struggling with WooCommerce search optimization and are looking for ways to up your search game, here are our best tips. We have added the most popular tips from across the internet to help you make the most of search bars.
Improving WooCommerce Search
Below are 7 easy ways you can improve the search bars on your WooCommerce store. We have added popular tips and industry best practices to help you out.
- Enable Category Wise Searches
- Use AI Personalization
- Offer Automatic Error Correction
- Place Search Bars in the Right Places
- Make the Search Bar Visually Appealing
- Display Key Product Details
- Utilize an AJAX Instant Search Plugin
Now we will discuss each of the above points in detail to see how each can improve search bars on your website.
- Enable Category Wise Searches
When customers reach your site, they are actively looking for products with a category in mind. That means there should be ways for them to search by category. This is where product category filters can prove helpful.
Letting customers filter out products by category will help narrow down the search and display the most relevant results. When a customer adds a term to the search bar, all the related items from that category will be displayed, allowing them to make quick choices.
- Use AI Personalization
We live in the world of AI, and so do our customers. When customers search for desired items, offering them AI-powered suggestions can improve their shopping experience by a thousandfold.
Based on customer preferences & behaviors, you can optimize AI suggestions and display the best options. Customers might even be surprised by all the new items they like that they were not initially thinking of.
- Offer Automatic Error Correction
Many customers are in a hurry and can make spelling mistakes and typos. These should be corrected in order to display the right results.
Offering autocorrects, and spelling checks gives a professional vibe to your store while offering customers the necessary assistance.
- Place Search Bars in the Right Places
Search bar placement is an important part of website design. Where you place it, its size and the visual appeal hold tremendous value.
It is usually advised to place the search bar at the top right or top center. Avoid placing it at the bottom, as it won’t be highlighted, and the user might not even know the feature exists.
Quick Tip! You can use shortcodes to place the search bar at the desired locations within minutes, saving time and manual effort.
- Make the Search Bar Visually Appealing
Great visuals can get you noticed, and as more customers use search bars to filter products, it’s worthwhile to optimize its appearance. Using the right fonts, color schemes, background, etc., can help you highlight the search option on your store and attract more users.
Based on your website’s theme and color scheme, you can fine-tune your search bar and make it pop on your site!
- Display Key Product Details
When customers search for products, instead of displaying just the names of the items, you should display other details as well. These include the product price, whether it’s on sale, the product description, etc.
With these details, customers will get a good idea of the product’s purpose without even visiting the product page.
- Utilize an Ajax Search for WooCommerce Plugin
Our final tip includes using a WooCommerce Ajax Instant Search plugin to carry out all of the points we mentioned earlier. A search plugin for woocommerce can greatly help optimize the search bar for you without much manual intervention.
You can try out the WooCommerce Instant Search plugin, which will help you create more user-friendly and interactive searches faster without the need for page reloads.
You can create filters for products, pages, and posts and use shortcodes to place the search bar on any page of your website.
Furthermore, it will allow your customers to view product titles, tags, excerpts, and product content as well to narrow down their search further.
Conclusion
In this article, we have explored 7 easy tips to improve the search bar on your ecommerce store. From offering product category filters to using AI for smart suggestions, the possibilities are endless when it comes to crafting your search bar.
You should focus on the search bar’s appearance and location and try to display key product information in the search results. The above steps can be implemented with coding, or you can use a WooCommerce product search plugin to automate the steps we have talked about.
As you finish reading this article, we encourage you to explore more tips on optimizing your website, ecommerce tools, plugins, etc, on Koala Apps.
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